In June 2003, WWE announced to further their brand extension and make their pay-per-views exclusive to a particular brand ( RAW , SmackDown! , and later, ECW ). The only exceptions to this were the established Royal Rumble, WrestleMania, SummerSlam and Survivor Series events which remained joint productions, and WrestleMania being the only event with wrestlers from different brands competing against each other. This allowed WWE to eventually add more pay-per-view events to their offerings, such as Cyber Sunday and The Great American Bash (itself a revival of an old NWA and WCW event ). From late 2005, the restrictions were relaxed and interbrand matches in brand-exclusive events were becoming more frequent. In March 2007, it was announced that the idea of brand-exclusive events was scrapped and would now feature matches from all three brands. The brand-exclusive events were:
Thanks to his early '90s WCW matches with Sting, Lex Luger and Ric Flair, the deranged Keiji Mutoh became one of the first Japanese wrestlers to gain enormous notoriety, and a huge fanbase, outside of Japan. Back on his home soil however, Mutoh is one of the most popular wrestlers of all time, known for his brutal submissions, amazing acrobatics and his notorious green mist. Muta (as he's known stateside) also holds the record for the most blood shed in a single match , after facing Hiroshi Hase in 1992 and "blading" to such a degree that it gave the trailer to The Shining a run for its money.